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Web Survey Bibliography

Title Researchers flail as public cuts the cord
Author Cuneo, A. Z.
Source Advertising Age, 75, 46, pp. 3-4
Year 2004
Database ProQuest
Access date 31.01.2005
Abstract The evolution of telecommunications in the US is forcing some of the biggest changes in the marketing-research business since Gallup walked away from door-to-door surveys and picked up the phone. Cellphones are off limits to pollsters, and while legally do-not-call regulations allow landline polling, those calls aren't often welcome. The result of these combined telecommunications changes is a hike, on average, "in the ballpark of 20%," in the cost of marketing and other surveys conducted over the phone, said Lenny Murphy, VP-operations for Dialtek, a field-data-collection company. Marketers have devised new survey methods, many using hybrid methodology, such as use of the Internet to screen people and then to call for a live interview. Others are relying completely on Internet research. Murphy maintains Internet surveys have a "terrible response rate," in most cases.
Access/Direct link ProQuest (full text)
Year of publication2004
Bibliographic typeMagazine article
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Web survey bibliography - Mobile phone surveys (305)

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